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All of us check his/her mail once arriving the office, to know the news and updates even newsletters. it’s the first thing we made every day.
So email marketing is a very dynamic tool in marketing as you updates your customer regularly with your news and services that will keeps you in the customer’s mind whether he wants need in that field you will be the first one that he come to you ask for help. That means building loyalty, trust, or brand awareness with your customer.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal, raving fans
Email marketing can be carried out through different types of emails:
⦁ Transnational emails
⦁ Direct emails
⦁ Mobile email marketing
2.Why email marketing
⦁ Collecting quality customers that mainly have needs for your business.
⦁ Better return on investment
⦁ Cheap and fast
⦁ Gather information about the behavior of the recipients and make use of consumer behaviour.
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